Ooohhhh… nerd moment. I love this. Paper radios with RFID tags in them, when placed over speakers with RFID readers in them they play a unique radio station. You could leave people little playlists in places, so cute!
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I am Helen Lawrence: Marketing Manager of New Platforms at ASOS (mobile, tablets etc). I was formerly Head of Social Media at Dare.
I don’t tend to update this blog anymore. If you’re keen to stay in touch your best bet is Twitter: @helenium
I can be reached on helen dot c dot lawrence at gmail dot com.