Last year most brands wanted to be on Facebook, the year before that it was MySpace and before that it was Second Life. It seemed they simply said to someone ‘we need to be on this social network’, usually without any kind of aim, ambition or relevance to any brand strategy. This year it’s all about Twitter, my ‘What Is Twitter actually good for’ PowerPoint slides are definitely well used at the moment.
It’s so easy to jump on Twitter, setting up a profile for a brand takes minutes and so we’re seeing an awful lot of abandoned profiles and pointless brand message spam that doesn’t engage anyone or offer anyone something new or fun.
Throughout May the Twitter profile will give away clues as to which stores Vodafone have hidden 20 HTC Magic phones in. The first person each day to reach the right store and say the magic word wins an HTC Magic. Awesome. The profile also offers customer support, news and promotion updates. How lovely.