Big Yellow Tutu

Nokia’s Ovi application store February 16, 2009

Filed under: Uncategorized — helenium @ 4:07 pm

I’m very jealous of all the people over at the Mobile World Conference this week. Mainly because I love Barcelona and my accompanying ability to eat 20000 kilos of food while I’m there, but also because I work on Vodafone and Sony Ericsson at Dare so am often dipping my toes into the mobile nerd world.

Amongst lots of boring news about mega pixels on cameras was Nokia’s  announcement that they’ll be launching an applications store later this year. There have been plenty of operators doing this already (Google, RIM (*snigger*) etc…) but there are elements of Nokia’s Ovi store that made me smile a little…

Niklas Savander, executive vice president of services and software for Nokia, described Ovi as “…not just a place to find applications, it’s a smart store. That is not just for smartphones. It actually suggests things you might like and adds social location dynamics to show you relevant applications. And it shows you what your friends have bought. And it changes the inventory based on where you are.”

Ooohhh… yum! I like that it shows you what friends have bought, it makes life so much easier for those apps that are only fun when your friends are signed up too.


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