This feature on Tech Crunch has got me rather angry, Dan Ackerman Greenberg is telling us about how his company makes a viral video get over 100,000 views. A great target to hit, but some horrific methods are used…
- We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos.
- Forums: We start new threads and embed our videos. Sometimes, this means kickstarting the conversations by setting up multiple accounts on each forum and posting back and forth between a few different users.
- MySpace: Plenty of users allow you to embed YouTube videos right in the comments section of their MySpace pages. (he’s basically
comment spamming those then)
- Every power user on YouTube has a number of different accounts. So do we. A great way to maximize the number of people who watch our videos is to create some sort of controversy in the comments section below the video. We get a few people in our office to log in throughout the day and post heated comments back and forth (you can definitely have a lot of fun with this). Everyone loves a good, heated discussion in the comments section – especially if the comments are related to a brand/startup.
- Also, we aren’t afraid to delete comments – if someone is saying our video (or your startup) sucks, we just delete their comment. We can’t let one user’s negativity taint everyone else’s opinions. (I think this is the tipping point when my breakfast starts coming back up my throat…)
Fair play to Dan for being so transparent and open with his methods, as I’m sure he realised he’d come under attack for them, but it worries me how many people will copy his methods and take them to be the only viable option. I like the comment at the end saying “If you can’t get a good story noticed legitimately, it’s not worth doing it”; surely if you have amazing content people will want to feature it without being paid. Have relationships with the editors of relevant blogs who will be interested in your content and ask them what they think of it; if no one wants to feature it within their editorial maybe its time to have a look at whether or not you’re making compelling content at all.
I can’t even begin to talk about how much I hate him deleting negative comments. Aaaarrgghhh!
I’m very disappointed. And also a little bit worried that this was done simply to provoke a reaction and get some nice linkbait going on. As well, of course, to help improve the views of all his videos he kindly links to in the article. Humph.
Blogged with Flock